- Global research clearly shows typical kids’ wearable activity trackers loose their appeal after only a few weeks.
- Very few apps are designed to keep kids engaged and provide a clear incentive to exercise
- Even though there’s a number of kids’ wearable activity trackers available on the market, years of global research clearly shows many kids stop using the device after just a few weeks of engagement.
- The problem is very few apps are purpose designed to keep kids engaged and they get bored very quickly when not incentivised or when there is no clear reason to engage (ie, just counting steps).
Aren’t all kids naturally active?
- The current generation of children are potentially the most sedentary in the history of humankind.
- The global levels of children’s physical activity are very low. In Australia just two out of 10 children meet national physical activity guidelines of at least 60 minutes a day, and up to 70% of a child’s day is spent sitting.
- Children who are more active have better physical and mental health, and also perform better in school.
How active should children be?
- Children should aim for at least 60 minutes of physical activity every day involving mainly aerobic activities
- At least 3 days a week, children should include activities that are of vigorous intensity and that strengthen muscle and bone
- Children should reduce and break up sitting as often as possible
- Primary school children should get 9 to 11 hours sleep per night
Why does BrickFit work?
- Based on the latest science carried out by our world leading researchers at the Institute for Physical Activity and Nutrition at Deakin University, the BrickFit app was created from a foundation of proven physical wellbeing activities aligned with the psychology that underpins why kids move.
- Aligned with the latest government guidelines, the BrickFit app helps parents and kids to set behavioural targets to help them increase activity levels, reduce their sitting and improve sleep.
- The BrickFit app is designed to establish active habits from a young age. Research shows that an active child is much more likely to become an active adolescent and adult.
- Through a love of LEGO and a passion to deliver a healthier generation, BrickFit is designed to motivate kids to get moving and stay engaged while still enjoying the creativity and joy of playing with LEGO.
- Once kids have achieved all the levels on the app, they should enjoy the benefits and fun from being active, and will hopefully have established a lifelong physical activity habit.
BrickFit’s effectiveness was evaluated by Deakin University’s Institute for Physical Activity and Nutrition.
 AIHW. Physical activity across the life stages. ISBN: 978-1-76054-396-9, Cat. no: PHE 225, 2018